APP ANNOUNCES HISTORIC BROADCAST DEALS WITH CBS SPORTS AND ESPN

ANNOUNCEMENT / PRESS RELEASE

APP ANNOUNCES HISTORIC BROADCAST DEALS WITH CBS SPORTS AND ESPN

The APP’s 2023 agreements with CBS Sports and ESPN will supercharge the sport of pickleball, bringing the world’s fastest growing sport to millions of fans, and driving massive exposure for pickleball’s top players; The two deals guarantee a combined 20 hours of televised coverage across CBS Sports Network and ESPN2 of all 16 2023 APP Tour events, plus more than 200 hours of livestream coverage on ESPN+ and APP TV


The Association of Pickleball Professionals (APP) has announced historic deals with CBS Sports and ESPN to deliver hundreds of hours of APP Tour pickleball programming throughout 2023, including 12 hours of live matches and highlight-driven programs on CBS Sports Network, eight hours of event recap telecasts on ESPN2 and more than 200 hours of live streaming coverage on ESPN+ and APP TV.

“We are delighted to welcome CBS Sports and ESPN to the APP and are excited to be working with two of the most significant names in sports media to bring the sport of pickleball to fans across the country,” commented Tom Webb, APP Chief Marketing Officer. “Over 36.5 million Americans played pickleball in 2022 and this media package enables those fans to tune in to our world-class tournaments, and introduces the sport and its best players to millions more. The APP exists to expand the sport of pickleball domestically and internationally and this media exposure is an important step in that mission.”

The APP’s fourth season, the 2023 APP Tour, kicked off in Punta Gorda, Florida, with a sold-out event and over 720 professional and amateur pickleball players from across the USA and around the world. The 2023 APP Tour continues with the APP Daytona Beach Open, taking place at Pictona at Holly Hill in Florida from February 8 – 12. Full details of the 2023 schedule are available at APPTour.org.

2023 APP Television Schedule

Date Tournament Time (ET) Network
Sunday, Jan. 15
Punta Gorda, FL
4:30-6:30 pm
CBS Sports Network
Sunday, Feb. 12
Daytona Beach, FL
8:00-9:00 pm
ESPN2
Monday, March 20
San Diego, CA
9:00-10:00 am
CBS Sports Network
Monday, April 3
Mesa, AZ
9:00-10:00 pm
CBS Sports Network
Sunday, April 30
Sacramento, CA
7:00-9:00 pm
CBS Sports Network
Sunday, May 14
Cincinnati, OH
12:00-2:00 pm
(LIVE)
CBS Sports Network
Monday, May 29
New York City, NY
7:00-8:00 pm
ESPN2
Monday, June 26
San Jose, CA
7:00-8:00 pm
CBS Sports Network
TBD
Newport Beach, CA
TBD
ESPN2
TBD
Philadelphia, PA
TBD
ESPN2
Tuesday, Sept. 5
Chicago, IL
9:00-10:00 pm
ESPN2
Monday, Sept. 11
Avalon, NJ
8:00-9:00 pm
CBS Sports Network
Sunday, Oct. 1
Atlanta, GA
12:00-2:00 pm
(LIVE)
CBS Sports Network
Sunday, Oct. 8
Dallas, TX
8:30-9:30 pm
ESPN2
Sunday, Oct. 29
Hilton Head, SC
12:00-2:00 pm
(LIVE)
CBS Sports Network
TBD
Houston, TX
TBD
ESPN2

The post <strong><em>APP ANNOUNCES HISTORIC BROADCAST DEALS WITH CBS SPORTS AND ESPN</em></strong> appeared first on APP Tour.

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