APP-Lexus-Cincinnati Release

The Association of Pickleball Professionals (APP) announced today a partnership with Lexus – a global automotive leader – as the Official Vehicle of the 2023 APP Vlasic Classic, held May 9-14 in Cincinnati. 

The 2023 APP Vlasic Classic is the APP’s fifth tour stop of the year, where more than 900 of the sport’s top professional and amateur women and men will compete in singles, doubles, and mixed doubles events alongside Cincinnati’s beautiful riverfront at Sawyer Point. The tournament is also one of five USA Pickleball “Golden Ticket” qualifier events – where medalists can earn the right to pre-register directly for the USA Pickleball National Championships, held in Dallas in November. 


The agreement expands the partnership between Lexus and the APP started in 2022, which saw Lexus become an official sponsor of APP Tour stops in Chicago and Hilton Head. As part of Lexus’ sponsorship of the 2023 APP Vlasic Classic, the Lexus brand will immerse itself with in-venue branding and visibility, including signage, social media promotion, and inclusion in APP Tour broadcast productions – featuring live coverage on CBS Sports Network from 12-2 pm ET on Sunday, May 14, as well as livestream coverage on APPTV.

“We are pleased to welcome Lexus back to the APP family,” commented Tom Webb, APP Chief Marketing Officer. “The Lexus brand represents what the APP – and pickleball as a whole – is all about: innovation, a best-in-class experience, and empowering people to pursue their passions. We look forward to hosting an exciting atmosphere together in Cincinnati.” 

“We are proud to partner with the APP Tour for the upcoming Vlasic Classic,” said Shane Dever, Director of Operations at Performance Lexus and Performance Lexus River Center. “Our sponsorship of professional pickleball is a natural fit for Lexus, a brand that values excellence, innovation, and passion. We are thrilled to support the athletes who demonstrate those same qualities and dedicate themselves to this dynamic sport.”