APP, Sunmed Announce Extended Partnership 

The Association of Pickleball Professionals (APP) announced today that Sunmed has extended its official CBD Store partnership with the APP, the leading pickleball organization that creates elite platforms for the best professional pickleball players in the world, right through to the millions of players picking up a paddle for the first time.

Sunmed and the APP began their partnership in 2022 and now extend that agreement, with Sunmed serving as title sponsor for several APP Tour events, including the season-opening tournament in Punta Gorda, Fla. Jan. 11-15. Last year, Sunmed’s title sponsorship of previous APP events included 2022 APP Tour stops in Mesa, Hilton Head, Alabama, and more.

As part of Sunmed’s extended partnership with the APP, the Sunmed brand will immerse itself in the APP Tour with in-venue branding and visibility at selected tournaments, including on-site activation spaces and signage, as well as promotion on social media and inclusion APP Tour broadcast productions.

“Teaming up with the APP Tour again in 2023, the premier tournament organization in the pickleball sport, is an exciting opportunity for our brand, franchisee owners, and customers to be a meaningful part of the fastest growing sport in the United States,” said Sunmed | Your CBD Store, Co-Founder and CEO Marcus Quinn. “This partnership allows us to highlight the wellness benefits of CBD and hemp supplements, specifically in sports. We’re excited to showcase our science-based, award-winning, third party-tested, and globally recognized Sunmed products. Our Pain Relief Roll-on, Topical Spray, Topical Cream, and Hydrate Beverage Enhancer can help players experience quick, natural, and effective recovery, so they can consistently perform at their best.”

“We are honored to extend our partnership with Sunmed, a highly valued supporter of the APP, and the sport of pickleball overall,” commented Tom Webb, APP Chief Marketing Officer. “We have an exciting 2023 APP Tour schedule ahead, and to have Sunmed as title sponsors of a number of our events shows how strong their commitment to our players, events and organization. We’re looking forward to working with the Sunmed team again.”

Tickets for the APP Sunmed Punta Gorda Open are available at Eventbrite.com for $10. Walk-up tickets for single-day sessions will also be available for purchase at the venue, with doors opening at 8 am ET each day. Full tournament information can be found on PickleballTournaments.com.

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