Engineers studied pickleball footwork to create a sock tailored for enhanced protection and support
SALT LAKE CITY (March 30, 2023) – The Carvana Professional Pickleball Association (PPA Tour) today announced THORLO® as the Official Sock of the PPA Tour. The partnership debuted at the start of 2023 and showcases the two entities’ dedicated commitment to players’ feet health through high-caliber engineering that is meant to make your feet feel unstoppable.
Pickleball is one of the fastest-growing sports in the world, with millions of players of all ages enjoying the game’s fun and competitive nature. However, as with any sport, pickleball can occasionally put a strain on the feet. THORLO® has engineered activity-specific socks by studying the movement of the foot while a person is playing pickleball and implementing additional padding above and below the toe to keep the foot more comfortable for fast and lateral movements.
“We are thrilled that THORLO® will be partnering with the PPA Tour and value the opportunity to connect with the pickleball community,” said Marty Lieberman, President of THORLO®’s parent company, Lamour, Inc. “THORLO has been successfully producing socks for over 40 years in sports like golf and tennis, so we feel confident that we can bring the same benefits to the sport of pickleball.”
The partnership entails a one-year agreement naming THORLO® a platinum sponsor for all PPA Tour tournaments, as well as the presenting sponsor at the Las Vegas Championships on October 5-8, 2023. THORLO® will provide tournament attendees with access to high-quality socks and will be activating on-site at tournaments all year long with fun giveaways where fans can win gift cards and gear.
As part of its commitment to the PPA Tour, Thorlo also announced partnerships with four of the PPA’s top professional players: Anna Bright, Alex Neumann, Federico Staksrud, and Zane Navratil. These four players are set to showcase Thorlo socks on court at each Tour stop in 2023.
“We’re proud to partner with THORLO® to support our athletes with specifically-engineered pickleball socks,” said Connor Pardoe, CEO of the PPA Tour. “As the premier provider of professional and amateur events, upgrading performance and experience is always a priority, and THORLO® helps us to do that.”
For more information on THORLO® and its products, please visit the company’s website at www.thorlo.com. To check out the PPA Tour’s full calendar of events, professional player roster, and more, please visit www.ppatour.com.
Media Contacts:
Hannah Johns | Carvana PPA Tour | Director of PR & Content | h.johns@ppatour.com
Jody Eskenazi | THORLO® | Senior Director of Marketing | jeskenazi@lamour.com
About Carvana PPA Tour
The Carvana PPA Tour is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Mission Hills Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018 and based in Salt Lake City, the Carvana PPA Tour is operated by parent corporation, Pickleball.com. For more information, go to www.ppatour.com. See Pro Player Profiles and follow us on social: Twitter, Instagram, YouTube, Facebook and LinkedIn.
About THORLO®
Since our early beginnings in North Carolina, we’ve had our sights set on engineering the perfect sock that is fit for every move. Threading care and human-first design into every stitch, we’re devoted to making everyone’s feet feel unstoppable. It’s care from every angle – and momentum you can feel – for movers of every kind. For more information about THORLO® visit www.thorlo.com.
About Lamour
Lamour, Inc., was established in 1952 as a pantyhose manufacturer in Montreal, Canada. Since then, Lamour has evolved from a small factory to a multi-national corporation with significant core competencies in socks, underwear, and performance wear. The company has defined itself around a strong supply chain that delivers exceptional quality and value, company-owned distribution centers, and longstanding relationships with key retailers. For more information, please visit Lamour.com.
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